Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured huge amount of money in profits annually by exploiting a loophole has said it really is temporarily suspending sales in the U.S. till further notice. However, despite the news, the business’s website still lists other countries where the product is available. The company, based in Canada, markets Puff Bar as an electronic cigarette which you can use just like a regular cigarette. The only real difference is that when you light Puff Bar, it mimics the looks and feel of a real cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the globe have embraced the brand new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where the product is not available. On the list of countries list is the U.S., where in fact the product is specifically targeted at younger consumers. The U.S. is not the only country where the Puff Bar cannot currently be purchased. In line with the website, there are no plans to release the product in the U.S., though it remains the goal of the company to make the product available in the U.S.
An organization representative in Canada told Canadian television station CPolitics that there is “no immediate plan” to market the Puff Bar in the U.S. She denied reports in the media that the company was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative did not mention the loophole that allowed the merchandise to be sold in Europe, or the possibility that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to the two names used to create the e cigarette, which are Smaxx and Vapro. As the Puff Bar is still illegal in the U.S., it might be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. In addition they fear that children may be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The merchandise is regulated by Canadian law and is required to meet standard quality controls.
The Puff Bar also appears to be safer than its pre-filled counterparts. It generally does not contain any nicotine and only includes a small amount of propylene glycol, an ingredient that is commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to make the product appealing to younger consumers, as it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without using real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the product, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, an individual does not have to hold the Puff Bar in place. With the puff bar, the complete surface of these devices is covered with heat-sensitive material, which ensures that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to find out whether or not it constitutes a hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that do not represent any health dangers, such as “The Puff”. The loophole in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, vapinger.com one company has trademarked the term “Candy” and developed several variations of its product, including bag of chips and mixed bag candy bar. The lack of health or trademark significance will not appear to have hindered the business from selling the products to the general public.
The lack of health or warning letters on all the major tobacco products may help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome solution to enjoy their daily dose of nicotine. To be able to reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on their marketing materials.